Dear Arts Presenters,
Allow me to introduce myself. I am your ideal audience member. I am in the throes of early parenthood, when I am more open to purchasing new experiences and products than during any other life event. When I come to a show, I don’t just buy one ticket, I buy three or four. Then I stop for a snack in your lobby and a toy in your gift shop.
True, arts participation has declined for my age range. But now I’m looking for meaningful experiences that are adult enough for me to enjoy yet laid-back enough for my kids. Something that doesn’t involve screens. Something that wears the cloak of tradition, that shows my kids what kinds of great things people can accomplish.
That’s where you come in. You can make me – and my kids – lifelong concertgoers and donors if you get us in the habit of looking to you for programming.
You’re doing a pretty good job already! I can catch Orly Shaham and her wonderful Baby Got Bach – but she’s in town only twice a year. The NYPhil, Chamber Music Society, and American Ballet Theatre and more offer a few children’s concerts throughout the year. But because I can never just walk in to these one-off events, I will rarely choose them over the zoo or a museum.
Where is the musical equivalent of the MOMA Art Lab, where I can drop in and color with my kid after a visit to the galleries? Where is the dance version of the Natural History Museum’s Discovery Room, where she can assemble a dinosaur skeleton? Where is theater’s answer to the “meet the animal” camps and classes at the zoos?
Here’s what I’m looking for. Continue reading